Recently we developed a series of Ford spots with our friends over at 3008. The series of six commercials focused on the truck and suv vehicles and aired during truck month (apparently a holiday in Texas). The client request was to see a life like stampede of trucks in context to the cool graphical style of the spot. Our team worked hand in hand with the editors to execute the presentation. Our crew not only developed fully functional CG trucks and suvs but we also created all the dynamic dust, dirt and mud effects. These effects were developed with a combination of particle and fluid simulation. The entire package of spots were produced in a six week squeeze. Provided below is one of the final spots that aired and a CG mud test that we developed while we were producing the spots.
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